Nearly 70% of US shoppers have used BOPIS more than once, according to Business Insider Intelligence. This growing trend of “buy online pickup in store” doesn’t seem to be slowing down and it’s time that retailers get ready to offer it. In his latest article published in Digital Commerce 360, VTEX North America GM, Alex Soncini, walks retailers through:
- what customers expect from BOPIS experiences now, such as a robust mobile experience in addition to a good desktop experience with a low-friction checkout process
- setting up the ultimate BOPIS strategy that helps build customer loyalty and generate more online and in-store revenue
- how to avoid BOPIS experiences that are fragmented or impersonal and drive customers away
To read the full article, visit Digital Commerce 360 here.
