Overview
1. What are cookies
Cookies are small text files stored on your browser or device when you visit a website. They allow the website to recognize your device on future visits, store preferences, and collect information about your browsing.
In this policy, the term "cookies" includes similar technologies such as pixels, web beacons, local storage, session storage, tracking tags, and device identifiers.
2. Why we use cookies
We use cookies for:
- Ensure essential website functionality (security, preferences, language);
- Remember your choices and personalize your experience;
- Understand how visitors use the Site through statistical analysis;
- Measure the effectiveness of B2B marketing campaigns;
- Prevent fraud and automated attacks.
3. Cookie categories we use
CCX website cookies are classified into four main categories, detailed in the following sections:
- Essential: indispensable to website functionality. Cannot be disabled.
- Analytics: help us understand website usage to improve the experience.
- Marketing: support campaign measurement and B2B retargeting.
- Functionality: personalize preferences and improve user comfort.
4. Consent
On your first visit to the Site, we display a cookie consent banner. Essential cookies are activated automatically as they are necessary for operation. Analytics, marketing, and functionality cookies are only activated after your explicit consent.
You may change your preferences at any time through the cookie banner (floating icon in the footer) or your browser settings. Consent is renewed every 12 months.
LGPD & GDPR
We respect both the General Data Protection Law (Brazil) and the General Data Protection Regulation (EU). Visitors from EU/EEA territories only have non-essential cookies activated after explicit opt-in; visitors from Brazil have the same level of control.
Essential
Essential cookies
Cookies strictly necessary for website functionality. Without them, basic features such as security, language preference, and consent memory do not work correctly. Being indispensable, they do not depend on prior consent and cannot be disabled via banner.
| Cookie | Purpose | Duration |
|---|---|---|
csrf_token | Protection against CSRF (Cross-Site Request Forgery) attacks | Session |
lng | Language preference (pt-BR / en) | 1 year |
cookie_consent | Record of visitor cookie preferences | 1 year |
ccx_session | Session maintenance during browsing | Session |
cf_clearance | Cloudflare — anti-bot protection and rate limiting | 30 days |
Why they cannot be disabled
These cookies are necessary for the security of your browsing, protection of the website against attacks, and compliance with legal obligations (such as recording your consent). They do not collect personal data for marketing purposes nor build behavioral profiles.
Disabling through your browser
If you block all cookies at the browser level, some website features may stop working — especially forms, language preferences, and consent banner persistence.
Analytics
Analytics cookies
They allow us to understand how visitors interact with the Site — pages visited, time spent, traffic source, navigation flow, bounce rates. Aggregated data helps us improve content and experience. They are activated only after your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguish unique users | 2 years |
_ga_* | Google Analytics 4 | Maintain session state and events | 2 years |
_gid | Google Analytics | Distinguish users during the session | 24 hours |
_gat_* | Google Analytics | Limit request rate | 1 minute |
How we use analytics data
- Identify most accessed pages and most relevant content;
- Understand visitor journey (entry, navigation, conversion);
- Detect technical issues and optimize performance;
- Plan editorial strategy for blog and service pages;
- Measure campaign effectiveness and acquisition channels.
Anonymization & retention
We configure Google Analytics 4 with anonymized IP (IP masking), without sharing data with other Google products for cross-site advertising purposes. The default retention is 26 months, after which data is automatically aggregated and anonymized.
Google Analytics Opt-out
In addition to managing through our banner, you can install the official Google Analytics Opt-out add-on at https://tools.google.com/
Marketing
Marketing cookies
Used to measure the effectiveness of our B2B campaigns on professional social networks and search engines, as well as for retargeting. These cookies collect data about your interaction with advertisements and the Site to optimize future communications. They are activated only after your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook/Instagram) | Conversion tracking and retargeting | 3 months |
_fbc | Meta | Attribution of Meta ad clicks | 3 months |
_gcl_au | Google Ads | Attribution of Google ad conversions | 3 months |
li_fat_id | LinkedIn Insight Tag | Attribution of LinkedIn Ads conversions | 30 days |
bcookie | Browser identification for professional analytics | 1 year | |
UserMatchHistory | Cross-device identity synchronization | 30 days |
How we use marketing data
- Measure ROI of B2B campaigns (LinkedIn Ads, Google Ads, Meta Ads);
- Build segmented audiences for professional retargeting;
- Optimize bids, creatives, and conversion journeys;
- Generate aggregated campaign performance reports.
Limitations
CCX does not use marketing cookies for: (a) building sensitive profiles, (b) automated decision-making with significant effects, (c) selling data to third-party advertisers, (d) marketing directed at minors. We respect Do Not Track and Global Privacy Control mechanisms when technically available.
You are in control
You can disable all marketing cookies at any time via the preferences banner. You can also choose to receive less personalized communications in the settings of each platform (Meta, LinkedIn, Google).
Functionality
Functionality cookies
Store visitor preferences to enhance experience — visual theme (light/dark), preferred region, filters applied to content lists, and other non-essential personalizations to site operation.
| Cookie | Purpose | Duration |
|---|---|---|
theme | Theme preference (light/dark/system) | 1 year |
region | Preferred content region | 6 months |
cases_filter | Filters applied in Cases listing | Session |
blog_filter | Filters applied in Blog | Session |
nav_state | Menu state (expanded/collapsed) | Session |
Impact of disabling
Disabling these cookies does not prevent use of the Site, but you lose personalization. Upon returning, your preferences will need to be reconfigured.
We do not share with third parties
Functionality cookies are set only by CCX's own domain. We do not send this data to third parties nor cross it with marketing identifiers.
Local storage & session storage
In addition to cookies, we use browser local/session storage to temporarily store preferences and unsent form data (preventing loss in case of accidental refresh). This data never includes credentials or sensitive information.
Third parties and management
1. Third-party cookies
Some cookies on our Site are set by third-party services we use. Each third party has its own privacy policy and cookies — we recommend consulting them for more information.
- Google Tag Manager: manages tags and scripts — policies.google.com/
privacy - Google Analytics (GA4): usage analytics — policies.google.com/
privacy - Google Ads: campaign measurement — policies.google.com/
privacy - Meta Pixel: measurement and retargeting — www.facebook.com/
privacy/ policy - LinkedIn Insight Tag: B2B analytics — www.linkedin.com/
legal/ privacy-policy - Cloudflare: anti-DDoS protection and CDN — www.cloudflare.com/
privacypolicy - Vercel: hosting and technical analytics — vercel.com/
legal/ privacy-policy
2. How to manage cookies
You can control and manage cookies through three main paths:
- Cookie banner on the Site: click the preferences icon (bottom corner) to review categories and update consent at any time.
- Browser settings: block, delete, or limit cookies directly in Chrome, Firefox, Safari, Edge, Opera.
- Provider tools: direct opt-out at Google, Meta, LinkedIn as per each platform's instructions.
Step by step by browser
- Google Chrome: Settings → Privacy and security → Cookies and other site data.
- Mozilla Firefox: Settings → Privacy and Security → Cookies and site data.
- Safari: Settings → Safari → Privacy → Manage Website Data.
- Microsoft Edge: Settings → Cookies and site permissions → Manage cookies.
- Opera: Settings → Advanced → Privacy and security → Cookies.
3. Impact of disabling
- Essential cookies: forms, security, and language preference may fail.
- Analytics cookies: no impact to user, but prevents us from improving the Site based on usage data.
- Marketing cookies: no impact to user; you can continue seeing ads, but they will be less relevant.
- Functionality cookies: loss of personalizations (theme, filters, interface states).
4. Privacy signals respected
We honor automated privacy signals when technically feasible:
- Do Not Track (DNT): we disable analytics and marketing when the signal is detected;
- Global Privacy Control (GPC): we apply opt-out equivalent to "do not sell data";
- LGPD Requests: available via juridico@ccxcompany.co.
5. Changes to this Policy
We may update this Cookie Policy to reflect changes in technologies, market practices, or legislation. Significant changes will be communicated on the Site with prominence. The most recent version is always at ccxcompany.co/politica-de-cookies.
Continuous transparency
We maintain an updated inventory of all cookies and scripts used on the Site. Internal quarterly audits verify that only consented cookies are being set and that no unwanted cookies reach your browser.
Document updated on April 2, 2026. CCX Company — All rights reserved.
Need help with cookies?
Get answers to your questions about cookies, consent, and tracking on the CCX Company website from our Data Protection Officer.
General email: ola@ccxcompany.co
DPO (Data Protection Officer): juridico@ccxcompany.co