Centro Fashion Fortaleza
Wholesale fashion · 2024 · 8 months
Marketplace on a proprietary platform that connects more than 5,000 sellers from Ceará's largest fashion hub to buyers across Brazil.
Strategy and execution to take your business digital.
Consulting that connects vision, operating model, platforms and execution with our own squads. More than 200 projects delivered, with quarterly governance and agreed outcome targets.
We don't just sell platforms. We connect strategy, operating model, technology and operations in a single transformation thesis, where the technical decision is a consequence of the strategy, not its cause.
From assessment to execution, with the same team
First we define where to compete and how to win; then the operating model and the stack that serve the thesis; finally, a roadmap in waves, executed by a dedicated squad and measured by OKRs.
AssessmentCurrent state and benchmark
Digital strategyVision, thesis and revenue
Operating modelJourney, roles and decisions
Stack and dataPlatforms and architecture
Roadmap in wavesPlatforms over 3 to 5 years
Dedicated squadEngineering, product and BI
Change managementTeam enablement
GovernanceBiweekly rituals and OKRs
- AssessmentCurrent state and benchmark
- Digital strategyVision, thesis and revenue
- Operating modelJourney, roles and decisions
- Stack and dataPlatforms and architecture
- Roadmap in wavesPlatforms over 3 to 5 years
- Dedicated squadEngineering, product and BI
- Change managementTeam enablement
- GovernanceBiweekly rituals and OKRs
Each engagement is scoped individually; the assessment defines which stages are included and in what order.
The four pillars of digital business consulting
Strategy, model, technology and operations handled by the same squad, with the typical deliverables of an assessment and roadmap cycle.
Digital business strategy
Vision, market thesis, revenue model, positioning and industry benchmark. We define where to compete and how to win before discussing technology.
- Assessment of the current state, with a map of processes and platforms.
- Industry benchmark with 5 to 10 reference companies.
- Vision, mission and digital transformation thesis.
Operating model
How the digital business actually operates: customer journey, processes, roles, governance and decision cycles. Without a clear model, the platform becomes an empty shell.
- Digital operating model with journey, roles and governance.
- Organizational change plan and team enablement.
- Decision rituals and an owner for each KPI.
Platforms and data
Stack roadmap (e-commerce, ERP, CRM, BI and AI), integrations and data architecture. The technical choice follows from the strategy.
- 3- to 5-year platform roadmap, in implementation waves.
- Data architecture and governance plan.
- Total cost compared by scenario: build or buy, in-house or outsourced team.
Execution with dedicated squads
CCX takes on the operation with full-stack squads covering engineering, product, BI and media, under quarterly OKRs and biweekly governance.
- Quarterly OKR plan with outcome gates.
- Recommended squad and contract model: project or dedicated squad.
- Support and continuous evolution after delivery.
When to hire a digital business consultancy
Three moments when the current model no longer responds to what the market demands and the next decision needs a well-founded thesis.
Transformational milestoneNew CEO, merger or acquisition, IPO, international expansion or the launch of a new channel or product. Moments when the model needs to be redesigned from the ground up.
Stalled KPIsStagnant conversion, falling average order value, NPS below the industry benchmark, rising cost to serve. The current model no longer responds to the market.
Pending strategic decisionOwn e-commerce or marketplace, headless or monolithic, in-house or outsourced team. High-impact decisions that call for a thesis, not an opinion.
What changes when strategy comes before the stack
Digital business consulting starts with the revenue model and operations. Technology comes in to serve the thesis.
Revenue before platform
Revenue model, journey and KPIs defined first; only then the choice of the stack that serves them.
Operations with an owner
Processes, roles and decision cycles designed so the digital business works day to day.
Decisions backed by a thesis
Own store or marketplace, headless or monolithic, build or buy: each choice comes with scenarios and total cost compared.
One squad from start to finish
Strategy and technology delivered by the same team, with no handoff between consulting and implementation.
Targets that govern the contract
Quarterly OKRs with outcome gates and biweekly governance track every wave of the roadmap.
Knowledge that stays
A change and enablement plan so the company's team can run the new model.
Transformations we have delivered
Public cases where strategy, platform and operations moved together.
Read case
Santa Rita Decor
Home decor and fabrics · 2024 · full-time
Three simultaneous fronts for a brand with 61 years of tradition: B2C e-commerce, a B2B portal for resellers and a mobile app.
Etiquetas & Adesivos
Custom labels · 2024 · 6 months
Automation from order to printed label, with NF-e and ERP, and no manual work.
From assessment to continuous evolution
- 1
Strategic assessment
6 to 12 weeks: current state, industry benchmark, vision and roadmap.
- 2
Operating model
4 to 8 months to implement journey, roles, governance and platforms.
- 3
Execution in waves
CCX full-stack squads run the roadmap by milestones, with quarterly OKRs.
- 4
Continuous evolution
Renewable annual contract, biweekly governance and a target review every quarter.
Frequently asked questions about digital business consulting
What is digital business consulting?
It is the discipline that connects business strategy, technology and execution to turn analog operations into digital ones. It covers operating model, customer journey, platforms, data, automation and governance, not just technical delivery.
How is it different from technology consulting?
Technology consulting focuses on platform architecture and implementation. Digital business consulting starts earlier: it defines the revenue model, journey, KPIs and operations, and only then decides which stack fits. CCX delivers both with a single squad; see also our technology consulting.
When should you hire a digital business consultancy?
When the direction is unclear (own e-commerce or marketplace, headless or monolithic, in-house or outsourced team), when the KPIs of the digital operation have stalled (conversion, average order value, NPS) or when there is a transformational milestone, such as a merger or acquisition, a new CEO, a new channel or international expansion.
How much does digital business consulting cost?
It depends on the scope, such as the number of countries and business units, and on the format: a fixed-term assessment, project-based implementation or a dedicated evolution squad. The proposal comes out of the assessment, with scope, timeline and the total cost of each scenario.
How long does it take?
Strategic assessment: 6 to 12 weeks. Operating model implementation: 4 to 8 months. Dedicated continuous evolution squads: renewable annual contract. CCX works with quarterly OKRs and milestones, with biweekly governance.
What is included in a project with CCX?
Assessment of the current state and industry benchmark, vision and strategy, operating model design, platform roadmap, data governance, metrics and OKRs, change plan and execution with CCX's own squads: full-stack, BI, media and operations.
Does CCX serve SMBs or only large companies?
Our focus is enterprise, with revenue above R$ 100 million a year, but we also serve the mid-market, from R$ 30 million to R$ 100 million, with lean squads. For very small companies, we refer partners from our ecosystem.
Is CCX accountable for business outcomes?
Yes. We work with quarterly OKRs, with cancellation gates tied to the metrics agreed in the assessment.
Which industries does CCX serve?
Multi-format and omnichannel retail, fashion, food, manufacturing (B2B and supply chain), fintech, regulated healthcare, education, marketplaces, SaaS and media. Public cases are in Cases.
Start with a strategic assessment.
Thirty minutes with a CCX engineer, at no cost, to understand where your business stands and which KPIs have stalled. In 7 days, roadmap, TCO and timeline, under NDA.